About Us


Our goal is to preserve the pride and dignity of the families we serve. Instead of giving families in our community a hand-out we offer a hand-up so that they can purchase their own toys and gifts at a discounted rate.

More About PFP Wake

Pride for parents is an annual toy and gift sale designed to benefit hard working families at Christmas. Through donations of new and gently used toys and gifts we offer quality affordable merchandise to families in Wake County. We will sell- not give- toys and gifts to families who can afford to pay a small price. 

This program first began at FCS Ministries in Atlanta and is simple in concept- to instill dignity rather than dependency. Parents are blessed with the gift of giving to their children. The children are blessed with Christmas gifts that actually come from their parents.

We need friends, family members, co-workers, churches, civic organizations and businesses to help us stock the stores. Together we can do this! Instead of giving parents and hand-out we offer a hand-up. Every gift is tripled- a gift for a child, a parents' gift of pride in providing for their own children, and a gift toward the ongoing work of the Encouraging Place, Brooks Avenue Urban Outreach Ministry, North Raleigh Church of Christ, and Loaves and Fishes Ministry.

Video Testimonial

Ways You Can Help


    • Toys, bikes, helmets, games, books, clothing for infants thru teens

    • money or gift cards and we will purchase new items for the store

    • by sorting and pricing toys, stocking shelves, greeting shoppers, helping shoppers with selections, gift wrapping or providing snacks for volunteers